Google comes to Smash – Start-up event programme is now public Smash 21.10.2016, 10:09

The official side-event of Slush has an unprecedented array of stars from the world of sport and start-ups – included are Google, the US Olympic team’s Director of Technology & Innovation, Mounir Zok, as well as Alex Nisbett, who was the architect of the London Olympic Games spectator experience.

The start-up event Smash, representing sports from the perspective of elite performers, to spectator experience and health and fitness, publishes an important part of its programme.

Talking about customer experience will be the man responsible for spectator experience at the London Olympic Games, Alex Nisbett and the CEO of the creative technology company, Ixonos, Sami Paihonen.

Keynote speaker on improvement of sports performance will be the highly regarded US Olympic team’s Director of Technology & Innovation Mounir Zok, who is in many ways a pioneer in the use of new forms of technology and innovation in sport. Leading the event will be Andre Chaker, who is the 2012 speaker of the year and presenter of the year in 2015.

Amongst others presenting at Smash will be Google, who recently launched their Daydream app. ”Google brings to the event a world-leading view on virtual reality. It’s great to get one of the world’s top brands presenting on this topic here in Finland”, says Smash CEO Tommi Kolehmainen.

Smash will publish later further programme packages for the Asian markets, as well as on the theme of health and well-being. Presenting on these topics will be amongst others, Ilmarinen, Terveystalo and HC Jokerit.

The event’s start-up companies are aiming at the expanding sports and wellness market, the value of which worldwide is growing rapidly. The latest Ministry of Economic Affairs and Employment report from 2013 showed aggregate net sales of the physical exercise business in Finland to be close to EUR 6 billion. Globally, the total value of the sport and exercise industry is estimated at 350-450 billion Euros and has huge growth expectations.


Tommi Kolehmainen (CEO)
+358 400 885 088

Hanna Iiskola-Kesonen (producer)
+358 400 569 792

Smash office: Eteläesplanadi 22 B, 00130 Helsinki

Tietoa julkaisijasta


Smash is a new, official Slush side-event aimed at the hundreds of billions sports market, which is a world’s first in providing a meeting place for sport, physical activity, passion and technology.

Tuesday 29.11.2016 Kattilahalli, Helsingin Suvilahdessa.
(Sörnäisten rantatie 22, 00540 Helsinki)